Thank God It’s Natural is a Chicago-based company that manufactures hair and body care products made with natural and organic ingredients for ethnic hair and skin, including shampoos, conditioners, styling aids, handmade soaps, body creams and lip balms. Natural and healthy living is a priority for the company, which is why all products are free of parabens, phthalates, sulfates, petrolatum, lanolin and artificial colors. Additionally, their products are cruelty free and not tested on animals.
Thank God It’s Natural was started by Harvard graduate, Chris-Tia Donaldson who decided to create her own hair care products back in the early 2000’s since there were few products in the market for women with kinky, curly and wavy textured hair. Seeing the opportunity within this market, Donaldson spent years of conducting research and developing products before officially launching her product line in 2013. In the years following the launch, the company has become a leader in the natural hair and body care industry and their products can be found in national retailers across the country including Target, Sally Beauty and Whole Foods.
After increasing sales in the domestic market, Thank God It’s Natural started exporting their products overseas in international markets including the United Kingdom, France, Germany, Italy, Africa, the Caribbean, Australia, Dubai, Israel and Japan. Growing customer demand from European markets has driven the company to consider further opportunities within the European Union. Last year the company was one of the grant recipients of Metro Chicago Exports’ inaugural Grant Program. Thank God It’s Natural applied their grant funds to hire an agency to assist them with product compliance, laboratory testing and stability challenges to ensure their product line is ready to be sold legally in the European Union. Once this project is completed, they can move forward with requests from European retailers that cater to ethnic hair to carry Thank God It’s Natural products in their stores.